July 7th, 2010

Love this from www.theoatmeal.com. So true!

Lego
Lego2

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Where have all the Gentlemen gone?

June 30th, 2010

Normally, I wouldn’t be writing about personal things on the blog, but I got so annoyed yesterday that I need somewhere to blow off some steam.

I was on the way to a Publishers conference in Dublin and I decided for once to go by train (about 2.5hrs). I had reserved a seat in carriage C and went to take my seat at the front near the exit.

( Sitting next to me was a 12 year old girl resplendent in shiny tracksuit and across from her sat her 15 year old friend/sister/accomplice. They were relatively quiet – but there was a reason for that. They had decided to communicate entirely by text message for the 2 ½ hours. They also had the most annoying text message ringtones in history. Crazy Frog would sound positively angelic compared to the squeaky “Tiny message! – You’ve got a tiny message!” that the 12 year old must have had a poisoned dwarf record on her phone. Each time it rang she would grab the phone quickly as if taken by complete surprise and try to to quieten the ring. Every time. Every text. Every two minutes.

20 minutes in, I was struggling to keep my composure and resist the temptation to hurl her phone down the length of the carriage. I was trying to enjoy the excellent The Guns of August (Shameless Plug) a great narrative of the early days of World War 1 – and the brutal methods of the invading German troops were beginning to look good.)

But I digress. The main point of my story is this – about halfway through the journey, a fresh batch of passengers embarked and we set off again. I was at this point trying to concentrate on the eBook, when I noticed a minute or two later that there were quite a few people standing at the end of the carriage and in the aisle. I saw also that there was a young mother with a 10 mth old baby standing also. Without having to think about it, I immediately offered my seat which was gratefully accepted.
As I stood for the next hour or so, I began to notice the number of young professionals and fellow passengers in the carriage that hadn’t made the same offer as myself. Don’t get me wrong – I’m no hero, but things like this are second nature to me. Maybe I’m a bit old fashioned I thought – Perhaps my love for Sinatra, B+W movies and Frasier had skewed my views on modern life. Maybe I was the one with the problem.

To top it all off, when we pulled into the main station, I was behind a group of three men as we waited for the door to open. There was a brief delay why and I stood on my toes to find out why. In front of the three men was a woman in her thirties with a 2/3 year old toddler in one hand, bags over both shoulders and struggling to get her buggy/stroller off the floor. And the men were stood there watching! I got pissed and pushed through roughly asking if I could help. I gave her a hand off the train and shot the men a scowl which none of them acknowledged as they strode self-absorbed down the platform.

Am I mad here? Is there anyone with manners or human decency left in this world?

The more I think about it, the more I despair. We see countless instances of this every day. Overly aggressive drivers refusing to let people cross, children who don’t visit their parents any more or view them as an annoyance. Random violence in every neighbourhood, People who leave their friends drunk in the streets or let girls walk home alone. Parents who absolve themselves of any responsibility for raising or instilling values in their morbidly obese 10 year olds. I could go on and on.

I feel a little quixotic here – am I tilting at windmills in vain? Is chivalry dead? I need to somehow reaffirm my belief in humanity – but how?

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“No more gatekeepers” – where do Publishers stand?

April 26th, 2010
LAS VEGAS - JANUARY 07:  The enTourage eDGe e-...
Image by Getty Images via Daylife

I was asked to speak at an eBook event last week in Cork and there was some great debate before during and after as is the wont at these types of events. I also read an interesting article by Bryan Appleyard in the Sunday Times examining the ipad and publishing. (I cant find a link to the article online so I’ll do my best to be accurate to the printed version.)

Both the event and the article raised some interesting questions and had much in common. I’d like to add my take on them here.

eBook Potential
Bryan quotes Bloomsbury’s estimate of eBooks attaining a ceiling of 30% of the book market. He states ” I think the answer is higher than 30%…..An electronic reader is not a different thing from a book, it simply delivers books in a different way. If people like that way, then the sky is the limit.”
Thats a really interesting point. I have been arguing for some time now that the real value of a publisher or authors title is the content, not the context and I think Bryan is arguing along the same lines here.
A smart publisher I spoke with last week has been converting their titles to ePub/xml over the past number of months. They arent about to make any earth shattering moves in the market, but they are getting prepared for a future when the dust settles. Having your content in xml allows you to slice and dice your content in any way you like in the future.
While I think their move is a good one in the current scheme of things, I wonder if such a conservative policy will pay off in the long term. Do you need to act decisively now and back a format/model or do you hold back, ready but uncertain and perhaps lacking a little direction? Is it possible to move forward while standing still? It is hard to run a business with no definite goal, however temporary that target may be. These are just some of the pressing questions facing publishers today.

Publishing Irrelevance
Another concept proposed last week was that publishers are moving towards a future of granting and maintaining licenses rather than traditional rights packages. Many cannot afford to hire in or outsource the required technical knowledge to produce apps, interactive eBooks and the likes. So they might as well grant the license to a third party who can. While there seems to be a short-term economic reasoning to this, I cant help but think that receiving as little as 15-20% of the revenue from your content before paying expenses and authors is a large slice of the pie to be giving away. I’m basing the 20% on several real world examples I know of.

I’m no economist, but lets look at it logically;

Option one;
An app costs a publisher $5000 to produce. (less if its in-house)
They retail the app at $5.99 in the app store. Give or take, thats at a profit of 4.00 or so. Recouping their initial investment requires sales of 1250 eBooks/Apps, but means an income in the interim.
Next 1000 sales earns publisher $4000
Total income over 2250 units = $9000

Option 2:
3rd party developer licenses title at 20% net to publisher.
Cost of development to Publisher – $0
20% of net as above – .80c – (often only earned after cost of development re-couped)
Sale of 1250 titles earns the publisher max $1000.
next 1000 sales earns publisher $800
Total income over 2250 units = $1800

Is $1000 in the short term really enough incentive to give away your content to a 3rd party over whom you have virtually no editorial or artistic control? I appreciate that few titles willl sell in the volume above, but its still a valid comparison.

Jon Reed quotes Kate Wilson of Noisy Crow in his blog “If we don’t produce digital content, there are plenty of men in basements in Basingstoke in their pants who will.” The argument is “publishers can learn a lot from other industries who have engaged sooner with digital” and that they must act or “Those publishers not doing this – well, your author can do it anyway and disintermediate you.”

No more gatekeepers
This leads me back to another point I raised last week – that Publishers are no longer the gate-keepers of the industry and must adapt to become the facilitators or risk irrelevance. What do I mean by this? Well, Publishers can no longer decide what or who is and is not published. Self-publishing platforms such as Smashwords. Lulu and even Amazon are allowing Authors to take control of their own content, distribution and marketing, both physical and virtual. The internet is awash with content including blogging which may become its own art-form in time and we are all producing writing of some sort online.

I’m not saying that there is no place for publsihers – I believe they will remain crucial for many authors over time. I do feel however that they have to adapt both mentally and economically to the role of facilitators – managing, guiding, encouraging and advising authors about the best route to market for their titles. While Publishers do much of this already, the way in which they will do it will change. Rather than retaining their current levels of control over the entire process, the best publishers will assume agent-like roles, taking a much smaller share of the pie in return for close guidance and service-based products in a few or more of the production steps. Very few will take a title from concept to market in the future. Some will specialise in certain aspects – marketing for example – while others will continue to generalise, but all will change.

Both Bryan and Jon ended on similar notes – “Jargon equals insecurity…the lack of a clear road ahead” and “Responding to what the market wants – how people want to consume and pay for content – is what is needed, rather than reacting to the ‘threat’ of digital.”

They are both right. Rather than fearing what is coming,(there’s no point- its already here!) Publishers need to identify their customers, create what they are willing to pay for and believe that their own content and flexibility is the key to successful value creation.

Let me know what you think!

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It’s no iPad….but its not supposed to be. The Sony Touch 600 eBook reader reviewed

April 22nd, 2010

PRS 600 Displaying text
Image via Wikipedia

So, I finally bit the bullet and got a Sony 600 yesterday. I know, I know, I’m way behind the times, but the reason I hadn’t splashed out previously is because I am so happy with my “old” Sony, the prs-505. Its reliable, has great screen quality and sits quite nicely in its leather cover, adding a certain style to its slightly geeky aluminium core. So when reviewing the 600, I will be referencing it against my experience with my 505.

Head to the bottom for the summary if you’re stuck for time!

So, first impressions are that everything is pretty familiar – much of the same hardware features – same charger, on/off slider, SD ports etc. So far so good. It’s a slender device, much sleeker than the 505, with a nice black matt finish and a nice aluminium effect trim. One minor criticism I would have would be the text on the back of the device outlining device compliance details etc which takes away somewhat from the overall appearance, especially if you are reading in public. (And let’s be honest, we only buy these things to get people to look at us)
Another complaint I would have is the flimsy foam sleeve that comes with the device. I’m sure it was designed to save money and encourage users to buy official accessories, but it really does cheapen the experience especially when compared to the great leather cover that came as standard with the 505.

So, with the review completed, it’s time to turn this fully charged bad boy on! (Incidentally, I’m not being sexist here, but I’m going to go with male pronouns for the black version and female for the much more feminine silver. I think that’s about right)

The screen is the same size as the previous model at a more than adequate 6 inches.
Sony PRS600 eReader
The main menu is nice and big, displaying your main options. You have the option of using the buttons at the bottom of the device, but at this point I noticed that tucked away neatly in the top right hand shoulder of the device is a very nice stylus. This is a new feature and is obviously necessary for some of the features. I naturally went straight to the bookshelf view to get right to reading which is after all, the most important thing to me and most other people buying an eReading device. You can also list your titles by thumbnail which is a nice feature.

The screen is very responsive to the stylus and much less so to a finger tap – you really do have to press down on the non-capacative touch screen. The touch screen layer does impact on the quality of the text. It is slightly less sharp than the 505, but is fine overall. This is one of the major complaints that is levelled against the 600 – that of display quality, but I honestly did not find it a major issue and my eyes wouldn’t be the best!

The e-ink refresh rate is much faster than in previous models. It may still appear to slow for non-believers, sorry I meant non-users, but is a significant improvement. For anyone wondering, the small lag between page turns is something you get used to quite quickly and compensate for by pressing the page turn button slightly before you finish reading the last line of each page. You have several options with the 600 for page turn effects which is nice – you can use the buttons or swipe across the page just like an i-Phone. You can also view the eBook or PDF in landscape which is very useful for some documents. However, this has to be done manually as there is no in-built accelerometer as in the iphone.

The reading experience overall is an improvement on the 505, with better refresh rates and an improved handling of PDF documents.

Perhaps the most useful improvement is the ability to highlight and annotate text. I normally read quite a few business books and previously I had preferred reading them on my laptop so that I could copy and paste important text into a separate word file for future use. Sony has solved this problem by allowing you to do all this through the use of notes. Any changes you make are saved and easily accessible via the notes menu which saves a copy of the page you had amended. You can then export these notes to your computer using the supplied Sony software which is great for anyone involved in research or just likes to take notes. The highlight feature is quick and easy, the annotation is as responsive as I’ve seen in similar devices. The one criticism I would have here is that you need to press the options button at the bottom first and then select notes from a menu. This kind of defeats the purpose of a touchscreen?

Another nice feature is the in-built dictionary – simply double tap on any word to view the Oxford English Dictionary definition. You can expand the definition, save it or search for other instances of the word. Very useful in many situations including for those learning English. Improved search features allow you to search within your library, both at a title level and throughout each individual eBook as well.
The reader retains the audio element allowing you to play mp3 files. I and many other users I have spoken to have never used this feature and Sony may well be advised to disuse it altogether. Even the expected advantage of using audio books on the device is rendered null and void as it doesn’t keep your place in the book when returning.

One of the main advantages of the Sony Touch is the fact that you are not bound to any particular eBook store or file type – unlike the Amazon kindle for example. You can download hundreds of thousands of free eBooks as well as visit any store that sells ePub or PDF titles, which is the vast majority. You can even add word documents and text files to the device quickly and easily. Some people bemoan its lack of wireless connections, but to me it’s not a problem. With 500mb on board memory (about 300 eBooks) and the option to add more with two memory card slots, you should never be stuck for something good to read.

Battery life is good, at a stated 2 weeks or 7500 pages which seems about right. Re-charging is quick and easy via your computers usb port.


Overall,
I see the Sony Touch PRS-600 as a significant improvement over its predecessors as well as finally establishing the Sony reader as a genuine comparative threat to the Kindle 2. The minor complaints about screen quality and glare does not detract from my enjoyment o f the device and its increased usefulness to me. I find myself engaging more on a business level via the note-taking features but also being able to enjoy the device for recreational reads also. Ok, its no iPad which is the unfortunate comparison, but it does what it sets out to do – read books. The experience is very immersive and I for one would prefer to read my eBooks free from the distractions of all the bells and whistles other devices provide.

An excellent all-round device with minor points deducted for cheap cover and some glare issues.

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In the next couple of weeks I hope to be able to post a review of the exciting Entourage Edge device, so keep checking back!

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The end of the Publishing Industry?

March 17th, 2010

Here is a fantastic video from Dorling Kindersley Books. Originally an internal production, thsi smart video has made its way onto the web. Watch it through to the end to appreciate its impact.

So which reading do you think is right?
I have been advocating to my customers the importance of creating meaningful contact with their readers for some time now. And no, tweeting about a new wholesale discount is not meaningful contact!
There are a myriad of ways to communicate online. Rather than being fearful, publishers and authors need to embrace the vast potential that the web presents. Get active – find your voice in a blog, engage with your readers on the forums they use. Find out what they really think about your latest release or marketing campaign. You will be surprised at how insightful and constructive their critiques can be.
And the best part? Its free. Market research is now at your disposal, live, current and kicking! Know your vertical and understand your customer. These are challenges almost every business faces in a seemingly detached, online world. While the detachment may be physical, online engagement has never been stronger or contained such raw potential.

Don’t be afraid! Publishers and authors need to step up and meet their readers in this sometimes crazy wired world rather than gazing wistfully back at a simple, ordered past. Its not hard. I bet there is at least one person in your organisation right now who could radically improve your online presence and message by simply applying some of their everyday experiences online. Are you listening to them?

The future of publishing begins now – where do you want to go?

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“Textbooks are outdated” Is Ireland falling behind in a digital world?

March 2nd, 2010

Latest directebooks Press release in Ireland:

California, Spain and Taiwan already planning for a Digital future.

“Textbooks are outdated” said Arnold Schwarzenegger, Governor of California last summer. He has sanctioned replacing traditional textbooks in favour of Digital ones, beginning in autumn 2010. “It’s nonsensical and expensive to look to hard-bound books when information today is so readily available in electronic form.”
Proposed as a cost saving measure, California’s initiative has been replicated elsewhere already. The Spanish government has negotiated contracts to digitalize their educational system, promoting one laptop per child (OLPC) throughout the country. Computerizing their classrooms has begun this year with 33,000 students. Spanish Prime Minister Zapatero declared “a great opportunity for Spanish publishing industry, since we are speaking of a market of 400 million students,” Agreements have been made that 50% of this digital transition will be funded by the Spanish government.
Taiwan also plans to provide every child with a laptop and Taiwanese publishers already offer exam textbooks digitally at a 40% discount. That’s a real saving for parents and schools.
Children aged 8-18 spend more than 7.5 hours each day on electronic devices – the mobile and online revolution has arrived in the lives and the pockets of every child – shouldn’t education engage the new generation? According to the INTO, “Ireland has one of the lowest rates of ICT usage in education in the developed world. It is close to the bottom of OECD tables in relation to ICT.”
“I think we would all like to get these huge bags off the backs of our children!” said Gareth Cuddy, Managing Director of Directebooks Ltd, a company specialising in eBooks and digital texts. “The technology is there today and the danger is that without sufficient funding and resources, Irish graduates of the future will be at a serious disadvantage in the increasingly IT based workplace.” He sees the recent downturn as an excellent opportunity to plan for the future. “We can now source the hardware and software at much – reduced prices to invest in the future of our children.”

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Hardcore Blogging

February 24th, 2010

I just wanted to share this extract from Arthur Atwells excellent publishing blog.
And to think – we complain when Wordpress is down or we don’t know what to write about – here’s someone actually living blogging.
I wonder – does he tweet?

Could you have imagined this before you’d seen it? This is Alfred Sirleaf in Monrovia, Liberia. You may have heard of him as the “Blackboard blogger of Monrovia”.

He writes up the news each day on this blackboard in the center of town, and makes some money selling advertising around the board. I know most of you think blogging on happens on a computer, but the reality is, this is blogging, and it’s effective, and this guy’s making his living off it! And Monrovia has a population of a million people. Let’s assume that only 1% of those people go to town every week, and 10% of those stop briefly to read Sirleaf’s boards. That’s 1000 reads a week! I wish I got that many readers on my blog!

It’s the ultimate last-mile delivery platform. What if he wanted to serialise, say, Branson’s Screw it, Let’s do it on a board? I don’t think Virgin has ‘blackboard’ on their rights department’s list of possible reuses.

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Amazing video on Mobile usage

February 19th, 2010

Great video from Sony Erricsson on Mobile usage. Some of these stats and figures are incredible. Is mobile the next market for eBooks? Five out of the ten best selling novels in Japan in 2007 were originally cell phone novels- actually composed on cell phones!

Its also interesting how our minds can process all the information in this video – have our brains been goooglised?

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Why does this video make me so happy?

February 10th, 2010

A glimpse at the future of reading? Great product from a Japanese company. Maybe it’s the father in me, but I find the video really touching. Getting soppy in my old age maybe!

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Real Innovation in Education Design

February 2nd, 2010

Mind blowing technology

I was introduced to the work of a very talented designer, Simon Dennehy by a fellow twitterer Gordon from Murrion.ie.
Simon has been researching and developing some modern primary school furniture which I feel are truly revolutionary, and why they are not already in schools is beyond me. His website is www.perch.ie, but there is a great video of Simon presenting his research and project at a recent TED event. Clever, functional designs like these combined with technology such as ebooks and interactive features can really effect change in education. Despite the current economic times, now is the time to lay the foundations for an education system that compliments and enhances the real skills required by the Digital Natives that our children are becoming.

P.S.  Imagine an i-Pad type device embedded in the table – huge possibilities.

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